CJC Strategists' Integrated Promotional Packages (IPPs)
Deluxe IPP:
Cover all major media touch points in the country with your latest news in virtually all forms of communication - video, podcast, broadcast, and print - each and every month of the yearPer month services (unless otherwise specified):
Writing Services:
- 400 word release and caption -designed for maximum nationwide pickup of accompanying clip
- Show-specific release - designed for maximum pickup of journalists attending specific tradeshows and related media events
- Interactive e-blast copy - designed for maximum pickup by hot list of highly targeted industry insiders/journalists
Editorial Services:
- Multimedia distribution via country's #1 wire service, encompassing every viable communication channel
- Outreach via country's #1 tradeshow-centric posting service, every month as appropriate, with links to multimedia downloads on client website
- Outreach via eblast to industry's hottest list of media insiders, a highly targeted, proprietary database of top trade journalists, with links to multimedia downloads on client website
Customer Services:
- All coordination and set up with wire and posting services
- All follow up and coordination with interested media
- Client reports on pickups and progress
Standard IPP:
Cover the country with video and/pod cast of your latest news - and reach specific tradeshows, and trade journalists too - throughout the yearPer month services (unless otherwise specified):
Writing Services:
- 400 word release and caption -designed for maximum nationwide pickup of accompanying clip
- Quarterly show-specific release - designed for maximum pickup of journalists attending specific tradeshows and related media events
- Interactive e-blast copy - designed for maximum pickup by hot list of highly targeted industry insiders/journalists
Editorial Services:
- Video and pod-cast distribution via country's #1 wire service
- Outreach via country's #1 tradeshow-centric posting service, once a quarter, with links to multimedia downloads on client website
- Outreach via eblast to industry's hottest list of media insiders, a highly targeted, proprietary database of top trade journalists, with links to multimedia downloads on client website
Customer Services:
- All coordination and set up with wire and posting services
- All follow up and coordination with interested media
- Client reports on pickups and progress
Basic IPP:
Send video of your latest news - and reach specific trade journalists too - at key points throughout the yearPer month services (unless otherwise specified):
Writing Services:
- 400 word release and caption -designed for maximum nationwide pickup of accompanying clip
- Interactive e-blast copy - designed for maximum pickup by hot list of highly targeted industry insiders/journalists
Editorial Services:
- Video distribution via country's #1 wire service
- Outreach via eblast to targeted list of media insiders, a proprietary database of specific top trade journalists, at pre-determined key points throughout the year with links to multimedia downloads on client website
Customer Services:
- All coordination and set up with wire and posting services
- All follow up and coordination with interested media
- Client reports on pickups and progress